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small business marketing

7 Cost-Effective Small Business Marketing Strategies

Share This: There are several budget-friendly small business marketing approaches you can use.  Here are some low-cost marketing tactics for your small business: 1.    Define Your Target Audience Before you start your small business marketing plan, define your target audience. Start by analyzing demographics. What is their age, location, and gender?[…]

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how to cut cost for small business

13 Ways to Cut Costs for Your Small Business

Share This: You may be researching methods to cut costs for your small business. Maybe your business isn’t getting the sales you projected or maybe the customer needs are changing. Whatever your reasons, cutting costs will solve many issues. Think about ways to reduce your startup costs and expenses. What have you[…]

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How To Reduce Employee Turnover?

Share This: Employee turnover can be a big issue for your small business, and it can be costly. There are many reasons for high turnover and many of these are preventable.  According to the U.S. Bureau of Labor Statistics (BLS) in 2022: There were 77.2 million hires, an increase of 1.2 million[…]

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Why Company Culture is Important for Your Small Business

Share This: Your company’s mission statement, core values, policies, and goals define your company culture.  It is also your approach to how you handle employee, customer, and vendor relations. It is often something you feel, even if you don’t work there. For example, if you walk into an office, you get a sense of[…]

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time off feature

Introducing Our New Time Off Feature

Share This: Per our customers’ requests, we are happy to introduce our new time off feature where employees can submit a time off request (paid or non-paid) and employers can accept or deny the request. This feature will allow employers to keep track of their employees’ hours and make sure[…]

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