Here are some of the best articles we found this month for our small business link roundup:
Everywhere you turn, people are trying to chill out. From yoga to meditation to sensory deprivation float tanks, it seems we’re all seeking new ways to combat stress and anxiety — and the data backs up our collective pursuit of Zen.
Many founders are intimately acquainted with stress. Change, uncertainty, financial pressure
Everyone gets marketing emails. It’s sort of like the junk mail of times past, it piles up and can get a little annoying. You send everything to your spam folder and then try to unsubscribe from what you can. This is how the average person tends to see marketing emails, which has made the truth about email marketing shocking — it’s the single most effective means of driving revenue for business, especially with a low budget.
What throws most people off about email marketing is when they get too enclosed in a “box” in their thinking. For instance, the question isn’t “is email marketing successful?” and more “how do I make email marketing successful for me?” There isn’t a one size fits all approach, and most of the time, people who see little success in email marketing are usually just trying to cram things into a marketing email without a thought to what the average person would ever read. Read more here.
What would you give to boast of a 4% turnover rate? It’s a rare organizational feat, especially at a time when most businesses would be happy with several times that percentage. Somehow, Patagonia has managed to buck the trend with its corporate team. But what is the company’s secret in achieving such low turnover?
Call it unrelenting engagement. Employees at Patagonia feel so connected that leaving becomes nearly unthinkable. Exit interviews are more like family goodbyes than awkward slips out the backdoor. This is the pinnacle of employer-employee loyalty in action, and it’s buoyed by a deep-seated connection that corporations should strive to emulate. Read more here.
One of your goals this year may be to hire good seasonal workers to help get through a more hectic schedule.
Job candidates are thinking about what they want to do months before seasonal breaks. It is important for you to think about and formulate a plan of what you want to do for your busy seasons. If you need additional help during those months, then hiring temporary workers may be what is best for your business.
In November 2009, Tom Stewart went on a surfing trip in Australia and bought a pair of vintage sunglasses.
Little did he know that, two and a half years later, those sunglasses and his love for the outdoors would inspire him to launch a business selling affordable luxury sunglasses with his friend Michael Charley.
What started out as an idea to revive sunglasses with a vintage design is now a two million dollar brand that’s redefined quality sunglasses for outdoor enthusiasts. Read more here.
If you missed last month’s Small Business Link Roundup for March read here