Share This:Social media is one of the most misunderstood marketing channels out there. To the uninitiated, it seems like people can simply make a few viral posts on Facebook or Twitter and make their business an overnight sensation. Whereas these stories have, indeed, occurred, they are more akin to winning[…]
Share This:Here are some of the best articles we found in the month of February: How I Conquered My Fears and Became an Entrepreneur Self-doubt is one of the main reasons that fear exists in our minds at all. “I don’t know how to start a company” or “I haven’t[…]
Share This:There’s something really special about owning your own business. Few things in life will give you quite the thrill and pride of making your own way in this world. But that doesn’t mean that it’s easy, by any stretch of the imagination. It takes a lot of grit and[…]
Share This:Small business owners are gearing up for what they hope will be another banner year for them. Fueling optimism are several business trends that owners would be wise to understand so that they can further bolster their businesses in 2019. These trends mostly relate to emerging technology. And while[…]
Share This:Here are some of the best articles we found in the month of November: 4 Things Leaders Must Learn to Do Over the past twenty years, we’ve helped thousands of CEOs and presidents tackle their biggest challenges in our Course for Presidents at Aileron. We’ve talked about their pain, what’s holding[…]
Share This:Every business attempts to capitalize on the holidays. In a season of sales, how do you get yours noticed? Here are some holiday marketing tips to brighten your holiday marketing results. Add Holiday Sparkle to Your Digital World Sprinkle holiday cheer throughout your business’s digital world to nurture the[…]
Share This: If you plan to start your own business or if you have already started, you should develop a full marketing plan for your new startup. Long ago Peter Drucker, a famous business consultant and author said, “The aim of marketing is to know and understand the customer so[…]
Share This: Here are some of the best articles we found in the month of February: The 1 Question Twitter CEO Jack Dorsey Asks Every Single Job Candidate Twitter CEO Jack Dorsey is a deeply thoughtful man. He loves cities, is passionate about transport, and doesn’t want to disrupt existing business[…]
Share This:If you are trying to market and grow your small business, social media is a great tool if used properly. According to research, 65% of adults now use some type of social media with Facebook being the most widely used. These sites provide an opportunity for you to market[…]
Share This: As the holiday season approaches, the advertising world erupts with “We are here!” marketing campaigns. Businesses launch their best thought-out marketing strategy in hopes of rising up above the advertising noise. However, unlike the tiny Who from Whoville floating on a speck of dust through the pages of[…]