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Small Business Link Roundup For February, 2019

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Here are some of the best articles we found in the month of February:

How I Conquered My Fears and Became an Entrepreneur

Self-doubt is one of the main reasons that fear exists in our minds at all.

“I don’t know how to start a company” or “I haven’t run a business before” or “I’m not an expert” are all common thoughts that new entrepreneurs have in the beginning. Although these may be true, none are a good enough reason to stop, give up, or hold back, and they certainly aren’t reasons that your fledgling business should fail, either. Read more here.

Reading One Book a Week Won’t Make You Successful

The term “bookworm” used to be an insult. It was a schoolyard taunt, albeit a tame one, used in the same context as geek, nerd or dork. But reading has undergone a makeover. It’s the new green smoothie; something we should work into our daily routines simply because it’s good for us.

Founders and thought leaders can’t stop talking about what, when, and how much they read, and the message is clear: more is better. Some even suggest that we should read a book a day if we want to succeed. Read more here.

Offering More Money to Your Employees Isn’t Enough to Motivate Them. You Need These 3 Things

While many would think that money would, in fact, solve everything, a Harvard study shows a much different result. Harvard Business School Assistant Professor Ashley V. Whillans found in her 2018 research that using cash isn’t always the best solution. Specifically, she found that more than 80 percent of American employees say they don’t feel recognized or rewarded–despite American companies spending more than a fifth of their budgets on wages.

That’s why you need to start getting creative. If you’re looking to attract, retain, and motivate your employees, include these three critical aspects. Read more here.

Digital Marketing: a Beginners Guide for Small Business

There’s something really special about owning your own business. Few things in life will give you quite the thrill and pride of making your own way in this world. But that doesn’t mean that it’s easy, by any stretch of the imagination.

It takes a lot of grit and hard work, but starting a small business can be incredibly rewarding. Most of you already have an idea, know your skills, and are looking for the next pieces. So, let’s say that you’ve decided to pull the trigger on starting a small construction company or landscaping business. You might already be offering your services within your own individual network, but how do you get yourself in front of more paying customers? read more here.

How to Use Humor in Your Email Campaigns – 6 Examples Included

Two people subscribe to a brand’s newsletter and receive emails on a regular basis. After a while, they get bored and unsubscribe.

Oh, I’m so sorry. Did I say it was a joke? In reality, it’s an everyday occurrence for thousands of people. Email is a very popular marketing channel for online businesses, but many brands are not doing a great job at keeping their subscribers engaged and wanting more. For example, the recent MarketingSherpa Customer Satisfaction Research Study found that only 33 percent of customers chose to remain subscribed to an email newsletter if they were no longer satisfied with their emails. Read more here.

[Small Business Link Roundup for January]

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Author: Raya Khashab

Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.

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