Here are some of the best articles we found in the month of February:
Twitter CEO Jack Dorsey is a deeply thoughtful man. He loves cities, is passionate about transport, and doesn’t want to disrupt existing business models as much as drive revolutions through purpose, values, and leadership.
He’s also a man who has started two billion-dollar startups.
Those startups — Twitter, of course, and Square, the payments company — have taught him a thing or two about what to look for in employees. “You don’t have to start a company to be an entrepreneur,” Dorsey said at Tech Beach Retreat in Jamaica earlier this year. “We place so much emphasis on founding, but there are multiple founding moments in a company. I don’t consider entrepreneurship to be a job … it’s an attitude.” read more here.
There are many benefits of keeping track of your employee’s hours like accountability and saving money but finding the best time clock app can be a challenge. When evaluating your options, be sure to look at the app’s pricing as well as its features. You may not need all the fancy options that an app is advertising and instead decide to go with a simpler, more affordable solution. You might also find that your employees own a smartphone (iPhone or Android) but they’re not tech-savvy, so the time it takes to get them on board and familiarized with the system might be a factor in deciding which app to use.
Most companies, big and small, have accepted the inevitability and importance of a proactive public relations strategy. PR can aid in building brand equity, improving hiring prospects, educating the public, developing credibility and increasing brand awareness, all of which will eventually lead to sales. Yet too often, startups and established companies wait until a crisis hits to think through their perception issues and how to use PR to their advantage. It’s not uncommon for my crisis communications clients to tell me that they wish they had hired me before they had a problem.
Strategic public relations is often the only tool at the disposal of a company in crisis, and the same goes for your own personal brand. Below I’ve outlined three ways to start doing PR for yourself to avoid a personal crisis. Read more here.
How you start each day can set the tone for the rest of the day. It is easy to press the snooze button and just stay in bed. Some people may even skip breakfast, rush to get out the door, and arrive to work right on time or even late. Many times in these cases, however, the rest of your day feels chaotic with the need to play catch-up all day long. Many successful people claim that developing a good morning routine is key to their success and that by setting up a structured morning routine, it helps set the mood and gives a sense of calmness for the remainder of the day.
In the book, The Miracle Morning, Hal Elrod suggests you should habit stack six habits – silence, affirmations, visualization, exercise, reading, and scribing (writing) to help you stay focused with more energy and motivation…read more here.
Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your e-commerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads.
Retargeting is a form of online advertising that brings back website visitors who haven’t converted on their first visit to an online store. When a person visits your online shop, a ”cookie” is placed on their browser. The cookie lets you recognize and follow your store’s visitors when they visits other sites, and displays ads to these people. Read more here.
If you missed last month’s roundup, we had some great articles featured:
Author: Raya Khashab
Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.