Here are some of the great articles we found in the month of July:
Dave Elkington self-funded his billion-dollar sales technology company, InsideSales.com, for eight years — even cleaning medical offices overnight to make the company’s payroll — until it finally received a round of venture capital in 2012.
What Elkington wouldn’t do was accept loans or outside money. He wanted to make decisions independently, without “worrying about debt collectors or outside influences.” He was also in a stronger position to negotiate favorable terms with investors when the right time came, because the company had proved its ability to control costs..(read more here).
The statistics about cyber attacks against small businesses are startling high, with some showing that about a quarter of all cyber attacks are lodged against small businesses. Just as startling is how these criminals are making their way into these businesses, and it’s not what typically comes to mind, i.e. secure computer systems.
While the stats show that small businesses stand to be attacked the most, and subsequently lose the most, the world doesn’t typically hear about these issues. Take for example the global cyber attacks that have been making headlines over the past few months..(read more here).
While it may sound like a relatively new form of marketing, it is as old as online selling itself. You receive a commission every time a person buys an online product based on your recommendation. So, what would be the definition of affiliate marketing then?
“Affiliate marketing is the process of earning a commission by promoting other people’s or company’s products.”
The mechanics of this process are simple. It starts by finding an interesting product that you like, making an effort to promote it to other people and, in the end, earning a piece of the profit (commission) for each successful sale..(read more here)
Society has become obsessed with watching others.
From gawking at someone’s daily life on reality television to idolizing star athletes to following flashy entrepreneurs on social media, we have developed an unappeasable appetite for watching others do something — for watching others become something.
This doesn’t mean you need to set your goals on becoming the next star athlete, business celebrity or billionaire. It’s simpler than that. Instead, how about aspiring to become a special person? How about shifting your perspective and ambition away from the lime light and toward something more fulfilling — like becoming a world-class human being? (read more here).
Facebook retargeting has a lot in common with retargeting on Google AdWords.
It also has some things in common with Nintendo’s latest Super Mario game.
The more you spend time on creating remarketing campaigns on Facebook, the better you’ll get.
That’s the beauty of the game: you start out with a couple of Facebook Custom Audiences and the next time you notice, you’ve become a pro gamer. But what are the first steps you need to take in order to get started with Facebook remarketing? Who should you retarget with your Facebook ads? What are the best Facebook retargeting tactics?..(read more here).
If you missed last month’s roundup, we had some great articles featured:
Author: Raya Khashab
Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.