Happy New Year! in this post we share some of the best articles we found in the month of January:
As a marketer, the right digital strategy can drive leads, increase profits, and eliminate the competition. But in a crowded marketplace, how do you cut through the noise?
Enter Joshua Harris, entrepreneur, master marketer, and member of The Oracles. His company, Agency Growth Secrets, teaches entrepreneurs how to grow highly profitable digital marketing agencies and win their clients unmatched results.
What’s the key ingredient to his secret sauce? The right data. “The data we use plugs into Facebook and Google, slashing the cost on these platforms by 25 percent to 75 percent,” shares Harris..(read more here)
Building a startup is one thing. Scale it is something else. The scaling part is hard. Extremely hard.
The LeadsBridge team share their story in this post to help all the brave startuppers out there who want to keep their dreams going, even without investors.
Here is a list of 11 strategies they used to bootstrap LeadsBridge to 1M $ in just 12 months, that can help your startup too.
1) Intercom Sales Chat
Intercom Sales Chat really stands out from the other chat systems. They crafted the best non-invasive chat, but still an eye-catching tool that bring leads to our sales team every single day..(read more here).
What’s social media good for? That might be a hotly debated topic at the moment, but one thing’s for sure — your online friends and followers are certainly a great place to turn if you need book recommendations.
Just ask former Etsy CEO Chad Dickerson. He recently asked on Twitter: “What book would you recommend most for new, first-time managers?” and his nearly 16,000 followers poured out excellent suggestions for those just finding their feet as first-time leaders.
Dickerson filtered out the jokes (chuckles to the wit who suggested Lord of the Flies) and posted the results on his blog. The list is dozens of titles long. If you don’t have quite enough time for that, here’s a distillation of some of the most often recommended books that will get you up to speed as a new leader fast..(read more here).
Peter Thiel has a famous quote in his Book “Zero to One”: “Sales is hidden”.
He is right, nobody likes to be sold to. Thiel goes on, “The best salespeople hide in plain sight. They don’t even have the word ‘sales’ in their job title.” I paraphrase: “People who sell ads are called ‘account executives’. People who sell businesses are called ‘investment bankers’. And people who sell themselves are called ‘politicians’.”
But why is sales hide? One reason is the bad reputation salespeople have and the annoyance that sometimes comes with being approached.
Another reason goes much deeper: the world has changed. The internet opened the door to a life of abundance and easy access. But it came at a heavy price: our attention. Everything and everybody compete for our attention nowadays, whether people, phones or apps. It has become a commodity. In response, we constantly keep our guard up. (read more here).
Tedious. Laborious. Honest. Blunt.
These are all adjectives used to describe exit interviews. Most employers do not conduct exit interviews because of the adjectives above. All employers should conduct exit interviews because of another adjective: adapt. If you’re not finding value from exit interviews, you’re not doing them right. The insight that follows stems from my experiences within organizations in a wide range of business.
Questions to ask in exit conversations
What should these exit conversations look like? You should ask open ended questions. Not only will this further the discussion but it will also provide you with insight. Ask why and what questions: (read more here).
If you missed last month’s roundup, we had some great articles featured:
Author: Raya Khashab
Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.