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Small Business Link Roundup For January, 2021

link roundup jan 2021
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Here are the best articles we found for the month of January:

Peloton Co-Founder Graham Stanton’s 3 Tips for Managing Fast Growth

During the early days of the stationary bike startup, the team’s inexperience was one of the company’s biggest assets, Stanton said Wednesday during a virtual interview hosted by Cedar, a health care technology company. 

“When I look back at my journey of Peloton and my colleagues, the ones who really succeeded were the ones who put in all the effort to learn,” Stanton said. He added that asking questions such as “How do I do my job today, because the way I did it yesterday no longer applies?” is key to getting ahead.

Founded in 2012 in New York City, Peloton launched with a Kickstarter campaign for its at-home stationary bikes that stream virtual spin classes on monitors. The product tracks workout metrics that can easily be shared on social media. Peloton gained traction quickly from a loyal customer base and went public in 2019. The fast growth required the company to reinvent itself repeatedly. Read more here.

7 New Year’s Resolutions for Your Small Business

Every year you or someone you know may make New Year’s resolutions. It is a way for some to feel like they are starting with a clean and blank slate. 

For some, it may involve going to the gym, saving money, or learning something new. What are some ways you can be “out with the old and in with the new?”

Albert Einstein said, “You never fail until you stop trying.” Was this a tough year on your business? Did you have to become very creative to determine what you could do to stay open?  Read more here.

8 Books You Should Read for a Successful 2021

Whether you emerged from it in the red or in the black, 2020 was a difficult year for everyone. Some people are starting the new year hoping to shake things up, while others are just trying to stay afloat. No matter where you find yourself, times like these are great for personal development.

If you’re feeling a bit lost as the year begins, try hitting the books. Your first moves of 2021 should be a part of a strong overall mission, and the right book can provide the inspiration you need to develop one of your own. Here are some of the best to read for the coming year. Read more here.

8 Tips to Grow Your Construction Company

Once you have started your own construction company you may be looking for ideas to help you grow and develop your business. 

At some point, you will want to hire employees to help you grow your construction business. Ensure you know how to write a good job description, develop good hiring practices, and understand exactly what you want for your small business. Also, you want to ensure your employees present a clean, professional image for your business, especially if they will have customer contact.

Once you start hiring staff, ensure they are an extension of the professionalism you want to maintain. Develop and discuss policies such as smoking on the job, where to park, and dress code. Implement other policies and processes that help your business shine and distinguish you against the competition.  Conduct background checks on your employees. You want staff that you can trust. Your business may be bonded, but you don’t want your business reputation to suffer. Read more here.

Important Email Marketing Trends for 2021

The way we conduct business and how we communicate with clients undergoes constant changes. A decade ago, people preferred face-to-face meetings in the office; today, even serious issues are easily addressed through Zoom. More and more people choose digital. However, it does not mean that your traditional company will become extinct. Anyone can adapt to an ever-changing world. This article will talk about the most important email marketing trends in 2021.

The good news is, time-proven ways to reach clients are still working. Email marketing is alive and effective. According to Litmus, 2020 was a year of email for all; 2021 will not be any different. The growing value of email marketing is evident. It is one of the most trusted communication channels. Everyone is going to use it to promote their products, advocate their brands, communicate with the target market, and rake in cash. Therefore, it is time to focus on your email marketing campaigns and strategies. Read more here.

If you missed last month’s link roundup please check it out here.


Author: Raya Khashab

Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.

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