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Small Business Link Roundup For August, 2021

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Here are the best articles we found for the month of August:

How to Start a Home Care Business

The demand for home care businesses is alive and well; however, there is so much that goes into starting such an enterprise. Knowing how to start a home care business, what to expect, and more can be challenging.

According to Forbes, the need for home care is on the rise and projected to keep rising. As caregiving needs increase and as the senior population grows, the industry is only just getting started. Just like the creation of other businesses, there are a series of details to be aware of when starting a home care business.

A home care business can reap great success and even emotional fulfillment if started properly. With that in mind, the following four details are vital to properly starting a business in the home care industry. Read more here.

Top 10 Employee Engagement Strategies That Matter

In 2021, employee engagement is one of the most important aspects of managing employees. Employee engagement helps you understand whether your employees are genuinely driven towards work and are motivated enough for your organization.  

Why is employee engagement important?  Employee engagement equals happier employees. Gone are the days when employee needs were limited to higher salaries and promotions. Today, the needs of employees include flexibility at work, working remotely, and much more. Catering to these needs helps you keep your employees happy and more engaged.  Read more here.

Insights On The Five Stages Of Small Business Growth

Each of the 31.7 million small businesses in the U.S. has its own unique flavor, challenges and path to success. Some never expand beyond a single founder; others could scale to become the next unicorn. Along the way, many founders will face common sets of challenges as they reach new levels of success.

For that reason, we’ve decided to bring you some real-life examples that illustrate the five stages of small business growth: existence, survival, success, take-off and resource maturity.

We didn’t invent this model—it was developed by researchers Neil C. Churchill and Virginia L. Lewis in 1983. Our goal is to bring each stage to life and start a conversation around the opportunities and experiences that business leaders encounter. Read more here.

Tips for Hiring Caregivers for Your Home Care Business

Per a study by Grand View Research, the home care industry will see massive expansion between now and 2027. Factors contributing to the growth of the home care industry include a greater demand for high quality healthcare and also the reality of more aging individuals.

The findings from Grand View Research are very clear; there is no time like the present to own a home care business. There’s no denying that demand for home care services are high; however, hiring the best caregivers will play an irreplaceable role in the success of any home care business.

In the home care industry, the quality of caregivers you hire will ultimately make or ruin your home care business. This is why knowing how to hire the best caregivers for your home care business is so vital. Read more here.

What To Do When Old Marketing Methods Stop Working

There’s no such thing as a constant in the world of marketing. The industry is constantly changing as consumer behaviors evolve. Therefore, marketing strategies need to change right along with the rest of it. A marketing method that’s working well one day might suddenly flop the next. It’s up to business leaders to keep a close eye on metrics and analytics so that they can adapt their marketing strategies accordingly. 

If you’ve noticed that a marketing method that was working brilliantly for you in the recent past suddenly isn’t effective anymore, it’s time to examine what changed and come up with a new method that will be equally as appealing as the old one. Read more here.

If you missed last month’s link roundup please check it out here.


Author: Raya Khashab

Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.

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