Here are some of the great articles we found in the month of August:
This article makes the point that we are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout.
But, what the rise and fall of these digital stars tell us is that new technologies are rapidly evolving, right alongside the wants and needs of consumers. And in order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. Here, we take a look at five of the biggest digital marketing trends for 2017 to help you get started..read more here.
Every entrepreneur goes through failure but what lessons do we learn from them? here I guest post on Foundr Magazine and talk about my first entrepreneurial failure.
Jeffrey Seller, producer of the Broadway musical Hamilton, failed a lot on his way to success, and he has his own theories about why people fear failure. Seller concludes that most folks don’t have the tolerance for all the negative feelings that come with failing—like pain, bewilderment, and anxiety.
“Success feels good,” Seller says. “Success is, in its own way, easy. … It’s easy on my stomach and on my heart. It is also true that the feelings that failure evokes are so much worse than the positive feelings that success evokes. I’ve heard of tennis players who say, ‘I never feel as good winning as badly I feel when I’m losing.’” ..read more here.
Communication is an essential life skill for anyone and everyone. It’s one of the earliest survival skills we learn as growing children. (How else would we have asked our parents for another cookie?) As we grow and become fully functioning human beings, communication only increases in complexity and importance–especially when you’re leading a company.
No matter what industry you’re in or what size company you’re leading, you’re working constantly with different kinds of people. You’ve got internal team members and employees, clients, prospective clients, recruits, and other industry professionals, each with their own personalities and communication styles..read more here.
Let’s face it random “hit and miss” marketing techniques won’t help you win the battle of capturing new customers. But a solid marketing strategy could give you the edge you need to achieve your goals. Make sure you avoid these major mistakes made by many business owners when developing your plan of action.
A written marketing plan is one of the most important business documents you will create as a small business owner. A carefully thought-out plan spanning several communication venues will help maximize your budget and impact consumers. Include these elements as recommended by Business Know How..read more here.
A great piece about Growth Hacking through an interview with Sean Ellis. Ellis coined the term “growth hacking” in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout – each now worth billions of dollars. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch..read more here.
If you missed last month’s roundup, we had some great articles featured:
Author: Raya Khashab
Raya is the CEO and co-founder of ezClocker. She is passionate about customers and building products that change the way people run their business. She is also a big supporter of the startup community and helping people achieve their dreams.