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7 Cost-Effective Small Business Marketing Strategies

January 4, 2024 • Kimberley Kay Travis • Marketing, Small Business

Share This: There are several budget-friendly small business marketing approaches you can use. Here are some low-cost marketing tactics for your small business: 1. Define Your Target Audience Before you start your small business marketing plan, define your target audience. Start by analyzing demographics. What is their age, location, and gender?[…]

Why Company Culture is Important for Your Small Business

June 22, 2023 • Kimberley Kay Travis • Small Business, Startups

Share This: Your company’s mission statement, core values, policies, and goals define your company culture. It is also your approach to how you handle employee, customer, and vendor relations. It is often something you feel, even if you don’t work there. For example, if you walk into an office, you get a sense of[…]